Taylor Swift’s Ruby Red Week , Oct 22 – Oct 26
SOURCES/LINKS in RED !
It was has been dubbed “Taylor Swift Week”, the 22-year-old country/pop singer launched multiple 5-DAY media events in support of and to promote her brand new album RED.
“So…’Taylor Swift Week’ starts tonight on @ETonlinealert– it’s very nice of them
She managed to organize a select group of Twitter followers and Facebook friends to join her in New York Tay currently has more than 19.7 million Twitter followers and 34.9 million Facebook likes. So the chances of being of the select group was like winning the National Lottery. No doubt music industry moguls were watching these clever marketing tools in this new social media RED communication age! The singer who may appear to be a one woman marketing machine has infact a big team behind her, aptly titled Big Machine Records.
Triple threat: Swift blends the best of old and new school marketing. She persistently takes advantage of numerous physical and digital channels to get her message out right across all elements of the social media landscape.
With Taylor
Accessibility, information and approachability.
Firstly to the all important album itself
Red, the fourth studio album from six-time Grammy Award winner Taylor Swift, was released worldwide (October 22nd), and the disc is already notching striking sales numbers and widespread critical acclaim.
Red topped the all-genre Top Albums chart at iTunes within 36 minutes of release, and first day sales at iTunes alone topped 262,000 albums. Taylor U.S. Taylor
Worldwide, Red reached #1 at iTunes on the first day of release in 32 countries, including the UK , Australia , Singapore , Brazil , Canada , Italy , Hong Kong , Taiwan , Vietnam , Denmark , Venezuela , Thailand , and Ireland
If you've already bought ALL of them, you can download the full album for just £4.04!!!
Here's how it works if you bought ANY of these singles: Universal Music Press
Amazon UK [Deluxe Edition] (22 tracks) - UK iTunes
Amazon UK CD Format - Amazon UK MP3 Downloads (16 tracks Standard Edition)
With Red, Taylor Taylor
RED Predictions
Taylor Swift is poised to become the first female artist in the Nielsen SoundScan era (1991 to present) to have a pair of albums sell more than a million units in a single week.
According to industry sources, first-day sales for RED (Monday, Oct. 22) surpassed 500,000 units, including a record opening day sum at Target, as the mass-merchant scored exclusive rights to the album's deluxe version which includes three additional songs and three remixes. According to sources, Target shifted more than 160,000 units.
iTunes Music Store reportedly accounted for nearly half of all units sold on "Red's" first day of availability.
The projected first-day sales of "Red" along with full-week estimates from industry prognosticators point to the set most likely surpassing the 1-million sales mark in its debut frame. Swifts last studio set, SPEAK NOW, released almost exactly 2 years ago (Oct 25, 2010) debuted on the Billboard 200 chart dated Nov. 13, 2010, with 1.047 million units.Billboard Biz Story
WINNER OF THE WEEK: Billboard's retail sources are already predicting 1 million in first-week sales. By today's piracy-plagued standards, that's gigantic – since Swift's previous album SPEAK NOW came out in November 2010, the only other album to hit this mark in a week was Lady Gaga's BORN THIS WAY (1.108 million). And she needed a crazy Amazon 99-cent deal for two days during release week to achieve the numbers.
Taylor Swift’s Red also drew impressive widespread critical acclaim:
“Taylor Swift is a turbine of artistic ambition and superstar drama, and Red is a 16-song geyser of willful eclecticism. Her self-discovery project is one of the best stories in pop. When she’s really on, her songs are like tattoos.” – Rolling Stone
“The writer James Dickey once described a poet as ‘someone who stands outside in the rain, hoping to be struck by lightning.’ He could’ve been talking about Taylor Swift. Sublime…Red should be required listening…’We Are Never Ever Getting Back Together’ is the snarkiest pop kiss-off, like, ever.” –Entertainment Weekly
“Taylor Swift’s Red burns with confidence. [She] seems to have crossed some sort of emotional threshold [to] the assured words and music of a star. There are no bumps on Red. Only clean, perfectly rendered American popular music.” – Los Angeles
“Taylor Swift’s Red is another winner….. What Swift does better than anyone [is] she connects with clear, concise, relatable love songs that are thrown like punches and steeped in everyday details.” – The Washington
Track List:
Disc 1 (Standard & Deluxe Editions):
1. "State Of Grace" 2. "Red" (Taylor Swift) 3. "Treacherous" (Taylor
4. "I Knew You Were Trouble." (Taylor
5. "All Too Well" (Taylor Taylor
7. "I Almost Do" (Taylor Swift)
4. "I Knew You Were Trouble." (
5. "All Too Well" (
7. "I Almost Do" (Taylor Swift)
8. "We Are Never Ever Getting Back Together" (Taylor
9. "Stay Stay Stay" (Taylor Swift)
10. "The Last Time" (featuring Gary Lightbody of Snow Patrol) (Taylor
11. "Holy Ground" (Taylor Swift) 12. "Sad Beautiful Tragic" (Taylor Swift)
13. "The Lucky One" (Taylor Swift)
14. "Everything Has Changed" (featuring Ed Sheeran) (Taylor Swift/Ed Sheeran)
15. "Starlight" (Taylor Swift) 16. "Begin Again" (Taylor Swift)
Disc 2 (Deluxe Edition Only):
17. "The Moment I Knew" (Taylor Swift) 18. "Come Back...Be Here" (Taylor
19. "Girl At Home" (Taylor Swift) 20. "Treacherous" [Original Demo Recording]
9. "Stay Stay Stay" (Taylor Swift)
10. "The Last Time" (featuring Gary Lightbody of Snow Patrol) (
11. "Holy Ground" (Taylor Swift) 12. "Sad Beautiful Tragic" (Taylor Swift)
13. "The Lucky One" (Taylor Swift)
14. "Everything Has Changed" (featuring Ed Sheeran) (Taylor Swift/Ed Sheeran)
15. "Starlight" (Taylor Swift) 16. "Begin Again" (Taylor Swift)
Disc 2 (Deluxe Edition Only):
17. "The Moment I Knew" (Taylor Swift) 18. "Come Back...Be Here" (
19. "Girl At Home" (Taylor Swift) 20. "Treacherous" [Original Demo Recording]
21. "Red" [Original Demo Recording] 22. "State Of Grace" [Acoustic Version]
** Taylor Swift’s Hidden Messages In “Red” **
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| Taylor ABC Studios |
Taylor Swift Week kicked off with the “Love Story songbird “appearing live in Times Square on “Good Morning America” on Monday (Oct 22) to to celebrate and discuss her brand new album simply called “RED,” which has already shot to Number 1 on iTunes since its midnight release.
The crew on the morning show treated the star quite well as they handed her the very first copy of the CD. She was surprised and thrilled that they did this for her. Decked out in a red dress and matching lips,
When asked about her newest hit single from the album, “We Are Never Ever Getting Back Together,” she dished that the song is a way of understanding what she is feeling. She said that she has always turned her complicated emotions into music to make them simple. Asked about her previous statement saying she wrote “Never” to drive her ex “absolutely crazy,” Swift laughed and replied, “I maybe said that one place… on a bad day. Even though she won’t name certain names in her songs, Taylor
Taylor participated in a live Q&A session with the audience of SiriusXM listeners at the SiriusXM studios in New York City, as part of SiriusXM’s popular Town Hall” series which features intimate and small gatherings with musicians and a small studio audience of listeners of its “Town Hall” series. The session aired on The Highway, channel 59, on Monday, October 22 at 2:00 pm ET.
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| Taylor Swift-Event-SiriusXM |
Other famous musicians who have been featured include Bruce Springsteen, Tom Petty, Coldplay, Ringo Starr, Roger Waters, Renée Fleming, Gregg Allman, Usher, Ronnie Dunn, Linkin Park
The SiriusXM audience was also treated to songs from the brand new album from Swift.
“There are few artists today who have reached such a large audience around the world and across multiple genres. Taylor Swift has a personality that her fans love and some lucky few are now getting the chance to share the same room with her and ask her questions,” said Scott Greenstein, President and Chief Content Officer, SiriusXM.
Nearing the end of a jam-packed day of promotional duties, Taylor Swift hit the red carpet on Monday evening (October 22) at Skylight West in New York City
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| Target RED Deluxe CD Release Party |
The young country/pop starlet singer wore a pretty black vintage dress for the occasion and stuck with those signature red lips, opting to style her wavy tresses into a pretty chic chignon. Here opting to again go with a sparkle-free-style-direction the singer wore this sophisticated dress with a flared skirt, in a classic a-line silhouette with short sleeves and button detail along the neckline.
The midnight shade allowed for her red lips and matching lacquered nails to really stand out.
She finishing off her look with diamond-encrusted earrings to compliment the sparkling crystal embellishments at the cap toes of her lucite Christian Louboutin “Epoca” 100mm slingback sandals
is all part of the new
iHeartRadio Album Release Party
In addition to dropping by at "Good Morning America" earlier in the day, Miss Swift took time to chat with Ryan Seacrest on his Clear Channel radio program.
While she made sure to plug her just-released disc, the 22-year-old also dished on everything from going for the bad guys to feeling "lucky to be here another day
Watch the video - Photo Gallery
TUESDAY DAY 2 (October 23, 2012)
The Princess in Red rocked on Good Morning America!
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| Taylor Swift-Live- Good Morning America- Times Square in New York 23Oct2012 |
She gave her loyal New York fans an extra special treat performing a mini-concert in Times Square on “Good Morning America” .
The “I Knew You Were Trouble” songbird looked fabulous in a black dress as she worked her RED musical magic for the packed crowd.
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(Photos: Mike Coppola/Getty Images)
Taylor Swift performs "WANEGBT","Red" & signature tune "Love Story" on Good Morning America
(Photo: ABC)
Access Hollywood
she’s “definitely a girl’s girl.”
Access Hollywood ’s Kit Hoover sat down with Taylor
“I’m definitely a girl’s girl. I need to tell my friends everything I’m going through,” Taylor
Taylor, Selena and Emma have all had amazing career highs this year, and the trio relies on each other’s mutual continued support as they all navigate their different paths.
“It’s just so important to have people that you trust and Emma and Selena and I, we’ve had so many things in our lives that have changed over the last couple years, but our friendship has stayed the same. So that’s really good,” she told Kit.
- When it comes to dealing with relationship advice,
- Taylor Swift answers fact or fiction to questions asked by Access' Kit Hoover, such as is it true she named her cat Meredith after Ellen Pompeo's character on "Grey's Anatomy"? And, did really wait until her 21st birthday to have her first drink?
The singer told Kit that said her favorite TV show is “Grey’s Anatomy,” even naming her cat after the show’s star. “I love ‘Girls,’ I love ‘The Mindy Project,’ I love ‘New Girl’” she added.
“I love Ellen Pompeo and I love that cast,” she explained. “That show has been there for me through some tough times, so I named my cat after Meredith.” And the female-fueled TV watching doesn’t stop with Seattle Grace for the chart-topper. Watch the Video
- Now 22, what does she hope to accomplish by the time she turns 30? Plus, how have
Taylor Swift Paints ‘The Late Show With David Letterman’ Stage ‘Red’
Taylor Swift celebrated the release this week of her new album, Red, by performing the title track last night on The Late Show With David Letterman. Surrounded by her band of 10 people - including back-up singers, guitarists, a banjoist, and a fiddle player — Swift took the stage once again wearing all black, similar to her ‘GMA’ appearance that morning and a bevy of backing singers, Swift sang a smouldering version of the broken-hearted pop song. She and the band even picked a color scheme to match the tune, dressing mostly in black to emphasize the redness of her guitar, and her never-leave-home-without-signature-red lipstick >> YouTube
The ‘Letterman’ performance went off without a hitch, and — once again — the country crossover star wowed the audience by jamming out on her crimson electric guitar. When the song ended, Letterman himself was obviously eager to make his way on stage and shake the 22-year-old singer’s hand.
“Get away from her,” he joked, as he walked past Swift’s bandmates. Then, he shook her hand and congratulated her on the album release.
Before she painted the stage ‘Red,’ Swift carved out a few minutes in her busy schedule to have a sit-down with Mr. Letterman. Of course they chatted about the new album, but the show host also gave Swift an opportunity to chat about her personal life. Like everyone else, voting is on her mind right now.
“I feel like at 22, it’s my right to vote, but it’s not my right to tell other people what to do,” she quipped, earning a proud fist bump from Letterman.
The ‘Begin Again’ singer also chatted about driving around Nashville
Watch the Letterman Interview >> YouTube
WEDNESDAY DAY 3 (October 24, 2012)
ABC’s The View
The Queen of Sparks appeared on ABC’s The View. The Sparkly Dressed one talked about the reactions from her former exes to her song, what she looks for in a guy, her cat Meredith and ending with little tale of an old school memory of Halloween with a shout out to Abigail!
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| Taylor Live on ABC's The View |
ABC Interview & Live Performance of "We Are Never Ever Getting Back Together"
>> YouTube
Taylor Swift READ EVERY DAY Live Classroom Webcast
R.E.D = Read Every Day
On the 24th, Taylor wearing a bright red jacket and cropped pants, made her way out of her New York City hotel to visit Scholastic’s New York headquarters, where she again this year took time out from her busy release week schedule for a special literacy event as part of their “Read Every Day” literacy campaign.
After reaching 2 million students with her Fall 2010 Live Webcast, “Read Now with Taylor Swift,” one of the world’s most successful singer-songwriters returned to Scholastic.com in a LIVE Webcast about the power of literacy. Wearing a bright red sweater and plaid skirt she sat down in this new online classroom event, hosted by national radio personality Trey Morgan, and shared “where reading can take you” and how great literature has inspired her writing. Taylor
Watch the 37 minute video
(Left )"Safe and Sound" singer Taylor Swift outside of Scholastic headquarters in New York City , NY
Source: FameFlynet Pictures
Taylor Swift Decides To 'Begin Again' in Paris
Early on Wednesday morning, Swift unveiled her latest piece of artful promotion: the "Begin Again" music video, which finds the country superstar strolling the streets of Paris
At first, the "Begin Again" video appears to be strikingly similar to Adele's "Someone Like You" clip, with Swift crooning her respective ballad while pensively gazing across the water and remembering a lost love.
But then, salvation: while sketching the Eiffel Tower
After a fair amount of bicycling on Swift's part, the clip ends with the two walking side-by-side, as the singer allows herself to "begin again."
THURSDAY DAY 4 (October 25, 2012)
The Ellen DeGeneres Show
Stars talk exes and OMGs..Does The Name Ring a Bell
Taylor Swift gets really, really uncomfortable on the Ellen DeGeneres show
Every time a bell rings, Taylor Swift loses her mind. Taylor Swift appears on the Ellen DeGeneres Show.
Taylor Swift will sing about her exes, but she's not going to talk about them, no matter how many times you ask, Katie Couric, Glamour magazine, Entertainment Tonight, etc. Not for all the caramel-delight cookies in the world.
Cue the Ellen DeGeneres Show, after ribbing Swift about her close, personal bond with Zac Efron, the object of the game was simple: reveal the identity of the dude who inspired "We Are Never Ever Getting Back Together" -- Swift's first Red single -- without saying a word.
Swift was given a bell, DeGeneres said she'd start a slideshow of Swift hanging with her various, famous gentleman friends. If Swift spotted "We Are Never's" muse, she'd have to ring the bell -- but she could ring it twice more, just to maintain some mystery.
"Stop it, stop it, stop!" Swift yelped, while pictures of the singer and stars including Joe Jonas, Taylor Lautner, John Mayer, among others (Danny DeVito) flashed on the screen behind her. Watch the video YouTube More at www.ellentv.com
FRIDAY DAY 5 (October 26, 2012)
Taylor Swift Worldwide Radio Remote
Live From Nashville
Taylor Swift celebrated the release of her new album, Red, with one of the biggest radio remotes.
The Frogmen also talk to Taylor Swift’s guitarist Grant Mickelson - Interview Page
The Frogmen In The Morning: Talk To Scott Borchetta – Interview Page
** Radio Alert ** Reigning CMA Entertainer of the Year Taylor Swift is hosting the 2012 CMA Awards Preview Special presented by Premiere Networks. The four-hour radio special, which airs in advance of The 46th Annual CMA Awards, features music and interviews with all the top stars, including Awards co-hosts Carrie Underwood and Brad Paisley. The special is currently being broadcast to American stations nationwide. The CMA Awards airs live on ABC Thursday Nov 1, 2012
About Premiere Networks, Inc., a subsidiary of Clear Channel Communications, syndicates more than 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Jason Lewis, Randi Rhodes, Nikki Sixx, Kane and others. As of 2008 - The company’s radio stations and could be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile application on iPads and smartphones.
ABC's "Katie" with Katie Couric
Newly-single Taylor Swift has blamed her inability to hold down a relationship on the pressure of living in the spotlight - and says she doesn't really know that much about love.
The singer opened up to Katie Couric in a pre-recorded interview, filmed just days before news broke on Thursday about her split from Conor Kennedy. While the 22-year-old didn't admit her split to Couric when filming the interview on Monday, she did muse over struggles she encounters in her love life.
She told the ABC special correspondent that she doesn't know how to have a normal relationship - because of the 'abnormal magnifying glass' she lives under.
She goes on: 'So I don’t know how to do that correctly or anything,' adding: 'I don’t really know that much about love, it turns out.'
Watch:
Taylor Swift & Katie Couric on Katie >> PART 1
Taylor Swift announced that she will launch a North American stadium and arena tour in early 2013 in support of her blockbuster new album, RED. Taylor
On The RED Tour, Taylor Omaha , Nebraska Taylor
Katie Couric and Taylor Swift Credit: Disney-ABC/ Ida Mae Astute
Taylor Swift graces the cover of the October 27 issue of Billboard magazine
The 22-year-old “Begin Again” country darling is seen wearing a white top with blue capris as she strummed her guitar in a Brian Doben shot (IMAGE) spread while spilling the news of her new album RED.
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Hopes for Big First Week Sales:
"The first step was to look at where we wanted the record to go. A worldwide release, really - we made that a priority. To me, the answer to every question of 'Will you do this to promote the album?' was 'yes.' My team has come up with brilliant ways to market this record, to expand the retail footprint. Selling an album in Walgreens, selling it at Papa John's - these are all different ways that have so far been unexplored, so we'll see what happens."
Worries about playing the new songs and Internet leaks:
Ten days before the release of Taylor Swift's fifth album, "Red," Scott Borchetta is in "redundancy mode." That means checking, double-checking and triple-checking every aspect of the 16 tracks on the album. Nothing about the process is musical; it's all a case of security.
"Every day that the album doesn't leak is a victory," says Borchetta, president/CEO of Big Machine Label Group. "It's out in the field -- it's being manufactured, it starts shipping -- so there are a lot of daily phone calls. I only sleep three or four hours a night and get back to it, adrenalized."
The clampdown isn't just in Borchetta's office. People who worked on the album have been asked to not say a word until it's released Oct. 22. Swift and her band have a string of nine TV performances during the album's first 10 days of release, and they're sticking to the four songs that have been prereleased on iTunes.
"We're really paranoid, knock on wood, about a leak," Swift says, "so we don't even go near a song that hasn't been released. We don't even practice them."
Emotions and sounds on RED:
Throughout the conversation, Swift refers to the emotions behind the songs and how they drove the entire album's creation, even if it meant less cohesiveness from track to track. "I'm 22," she says. "I'm all over the place, so my record is all over the place. Part of this record is acknowledging [that] all these emotions are very loud and very different from one another. At one end of the spectrum you have 'Sad Beautiful Tragic,' which is a breakup song in the form of a funeral march, and you also have 'Never Ever Getting Back Together' again, which is a breakup song in the form of a parade."
When it came time to decide the track order, Swift had only a starting point: "State of Grace
Big Cover Image - Photo Credit: Brian Doben for Billboard
Also coming up on Tay ’s Calendar :
(Nov 1, 2012) The CMA Awards - Nominated for Entertainer of the Year and Female Vocalist Taylor will debut her new song “Begin Again” on “The 46th Annual CMA Awards
(Nov 11, 2012) The 2012 MTV EMA for Best Female, Best Pop, Best Look, Best Live and Best World Stage. Fans can vote here. EMA has gone truly and totally global. Last year’s show in Belfast Frankfurt , Germany
(Nov 18, 2012) The American Music Awards for Favorite Female Country Artist. Fans can vote here.
(Nov 29, 2012) ARIA Awards, Sydney , Australia
(Dec 10, 2012) The American Country Awards for Artist of the Year, Best Female Artist, Single of the Year, Best Female Single and Best Female Video. You can vote here.
Related Fun:
FAKE NEWS: Obama, Romney Spend Final Debate on Merits of New Taylor Swift Album
Excerpt: When frantic eleventh-hour phone calls revealed that a scheduling snafu had pitted the third presidential debate against another major national event, Barack Obama and Mitt Romney agreed to nix the planned foreign affairs focus and devote the evening’s discussion to what would really be on America
“This final presidential debate will focus on Taylor Swift, whose new album Red came out just this morning,” moderator Bob Schieffer explained at the top of last night’s televised show. “Both candidates have been listening to the album all day, and have agreed not to mention Carrie Underwood or anything foreign in their responses.”
In a departure from the format of the first two presidential debates, the candidates were seated at a table with a Swift-branded Papa John’s pizza box between them. Romney wasted no time digging into what he referred to as “a charming, rustic, open-faced panini pie, such as I enjoy all the time with my family..Read More
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