Cam confronts "Diane" in her powerful new music video

CAM CONFRONTS "DIANE" IN HER POWERFUL NEW MUSIC VIDEO

(9 Feb 2018)

Acclaimed Country singer-songwriter Cam has released the video for "Diane", the first single off her highly anticipated forthcoming sophomore album coming later this year via Arista Nashville/RCA Records.

The video was shot in Los Angeles, CA and directed by Daniel Carberry (Betty Who, Rise Against and more), who also directed the video for Cam's breakout hit "Mayday" released in 2016. 

The stunning retro visuals take you through the journey of infidelity. Says the singer, "It's the apology so many spouses deserve, but never get. The other woman is coming forward to break the news to the wife about an affair, respecting her enough to have that hard conversation, once she realized he was married. And in true country fashion, I've set the whole raw story to upbeat music, so you can dance while you process it all."

DIANE Sony/ATV Ballad, BMI/One Year Yesterday Publishing, BMI/Creative Pulse Music, BMI/These Are Pulse Songs, BMI/Songs Of Universal, Inc., BMI/Way Above Music, BMI/Sony/ATV Songs LLC, BMI 
(Writers: Camaron Marvel Ochs, Tyler Johnson, Jeff Bhasker). 
After 8 chart weeks it is currently at #54 on Billboard Country Airplay Chart (dated Feb 10, 2018; 1.060 million Audience impressions; 573 plays (+103)).

Mediabase Country Chart Adds

Artist/Title (Label) TW Adds/ Total Historic Adds

CAM/Diane (Arista) 1     79

In interview with People Magazine Cam says that she took a lot of care to make sure this difficult situation was carefully portrayed, even going so far as to take acting lessons: “The general theme of women speaking to women and being honest in a really difficult situation that neither one of them chose. I wanted to make sure that a lot of people that have been through this feel like this wasn’t sensationalized — because this is a lot of people’s story. I’ve seen people in crowds now that sing the sh-t out of this song; they’re owning all these lyrics. So I wanted to get it right and make it raw and real and mean something. Actually, I took acting lessons to make sure I didn’t mess that up!”

Talking with Rolling Stone‘s country site, Cam opened up about the story behind the song:

“[My] response to Dolly Parton’s “Jolene.” It’s the apology so many spouses deserve, but never get. The other woman is coming forward to break the news to the wife about an affair, respecting her enough to have that hard conversation, once she realized he was married. Because everyone should be able to decide their own path in life, based on the truth. Women especially should do this for each other, since our self-worth can still be so wrapped up in our partners. And in true country fashion, I’ve set the whole raw story to upbeat music, so you can dance while you process it all.”

A GRAMMY winner as Producer of the Year, Jeff Bhasker (Harry Styles, Ed Sheeran, Bruno Mars) and multiple-GRAMMY nominee Tyler Johnson (Harry Styles, Sam Smith, Ed Sheeran) produced “Diane,” in addition to co-writing the song with Cam. Bhasker and Johnson also produced Cam’s widely acclaimed 2015 major-label debut, UNTAMED.

As part of the excitement surrounding the single release, Cam performed “Diane” and other songs as part of a 30-minute Facebook Livestream on October 31, with the performance originating from an intimate music space in Sony Music Nashville’s office in the Gulch area of downtown Nashville, near Music Row.

Among other appearances in support of “Diane,” California-native Cam launched her Best Coast Tour, headlining nine West Coast dates which began Nov 28, 2017. She also opened selected shows on Tim McGraw & Faith Hill’s blockbuster Soul2Soul

Tour and for international star Harry Styles at his sold out Ryman Auditorium show in Nashville, Cam also wrapped her opening slot on George Strait’s 2017 residency tour at the T-Mobile Arena in Las Vegas, with shows on December 8 and 9.

“Diane” made a special appearance in
Nashville at Girls Night Out with
 Cam! #crs2018 |
Source Arista Nashville Facebook

This week Cam has been attending the Country Radio Seminar. She posted on Instagram: 
Here in Nashville, it’s Country Radio Seminar week (CRS) a big convention for country music industry folks. Traditionally this was a male dominated event with “big boy dinners” until 15 years or so ago when some women at Sony decided to start their own, all-female event, inviting industry women (and even women from other labels) and the group barely filled up a room. This year the “Girls Night Out” event included over 120 women. 

I had the pleasure of helping host this year- there was financial advising specifically for women, make up & nail pampering sessions, and Diane themed cocktails. Amongst all these good vibes, I had a chance to address all these pioneers: thank them for making their mark in a male dominated industry, and for every difficult step they made forward that will benefit generations to come. This year especially, the gender-based growing pains are front and center, and it’s a symptom of the fact that we are finally here! There are new cultures to create because women are now an integral part of the landscape. So, I handed out little yellow arrow pins to remind us of the progress that we are responsible for. This kind of growth doesn’t happen easily or overnight, so this little pin is a reminder to celebrate how far we have raised ourselves up, and how much further we can go together.

“Diane” made a special appearance in Nashville at Girls Night Out with Cam! #crs2018 | Source Arista Nashville Facebook

About Cam

California-born singer/songwriter Cam (née Camaron Ochs) emerged as one of the true breakthrough artists of the past two years, achieving her first Platinum record and first #1 country single with “Burning House,” which earned her a GRAMMY® Award nomination for Best Country Solo Performance. In fact, she was the only female country act to release a song in 2015 and amass a million downloads by the end of the year.

The success also sparked Cam to six nominations for the 2016 Academy of Country Music Awards (most-nominated female), two nods for the American Country Countdown Awards and three nominations for the CMT Music Awards (tied for most-nominated artist), two nominations for the 50th Annual CMA Awards, and one for the 2016 American Music Awards.

Her Untamed album on Arista Nashville/RCA Records, which released December 11, 2015, debuted at #2 on Billboard’s Top Country Albums chart with the year’s best first-week album sales by a debut country artist (chart dated Jan 2, 2016; 37,346 sales; #12 Billboard 200 debut).

UNTAMED was met with widespread critical acclaim from The New York Times, Entertainment Weekly, PEOPLE, Associated Press, and many others. Cam, who co-wrote each of her 11 debut album tracks, has appeared on national TV programs including Good Morning America, Today, CBS This Morning, The Voice, The Tonight Show, Jimmy Kimmel Live!, The Talk, The Ellen DeGeneres Show, LIVE with Kelly, The Grammys, ACM Awards, and The 10th ACM Honors CBS special (with Alicia Keys). 

In addition to completing her first headline concert series, 2016’s The Burning House Tour, this rising country star opened two major 2016 tours: Brad Paisley’s Crushin’ It Tour and Dierks Bentley’s Somewhere on a Beach Tour. The Apple Music Festival 2015 in London, Stagecoach, SXSW, ACM Lifting Lives Party for a Cause, CMA Music Festival, the Grand Ole Opry, and the C2C Festival in the UK and Ireland are among the many events in which Cam has participated over the past two years.

2017 also highlighted Cam's prolific songwriting. Cam co-wrote the song "Palace" off Sam Smith's latest release, The Thrill Of It All. The track, which includes Cam contributing background vocals and electric guitar, was featured in the recent Holiday commercial for Apple.

Now in 2018, Cam returns with a bold new single, "Diane," the lead song off her forthcoming Arista Nashville/RCA Records sophomore album. Joining forces again with her "Burning House" co-writers, "Diane" is a driving, tempo-rich track that delivers a sonically refreshing tale of love, regret, and commiseration. Less than a month after its release, the song was praised as one of the Best Songs (all-genre) of 2017 by NPR and #3 on the 25 Best Country Songs of 2017 by Rolling Stone Country and made a multi-week residency on Spotify's Viral 50 USA Chart.

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