Wednesday, 27 June 2018

'Sights and Sounds of Tennessee' at London Waterloo June 4 – 17, 2018


Tennessee Invites UK Travellers to Experience the Soundtrack of America: performers included Gill Landry, Yola Carter, Kasheena Sampson & Robert Vincent

The beckon call of live music, complimentary Jack Daniel’s and an immersive multisensory experience enticed Waterloo Station travellers to delay their evening commutes and take a brief holiday in Tennessee at a special exhibit entitled “The Sights & Sounds of Tennessee” from 4th-17th June 2018 (Watch HQ video on via Press Release).

CLICK to Enlarge Credit: Tennessee Department of Tourism Development 
Nashville singer-songwriter Kashena Sampson performs for Waterloo commuters on
 June 5 at the ‘Sights & Sounds of Tennessee” exhibit.

A special kick-off event, featuring Nashville recording artist Gill Landry, formerly of Old Crow Medicine Show, and AMA UK Artist of the Year Yola Carter, took place at the exhibit on Monday, 4 June from 2 p.m. and included remarks by a Tennessee Department of Tourist Development representative.

Photo (LEFT):
Brian Wagner Assistant Commissioner Marketing
Tennnessee Department of Tourist Development


Listen to edited interviews by Lee Williams (CEO CMR Nashville “Europe’s No1 Country Station) with Brian Wagner (Assistant Commissioner Marketing-Tennessee Department of Tourist Development) and singer-songwriters Gill Landry and Yola Carter conducted at Waterloo Station on June 4, 2018.

Listen to full music and interview with Yola Carter her on and with Gill Landry

The exhibit was part of a month-long campaign featuring the Tennessee destinations of Nashville, Memphis and Knoxville that follows British Airways’ introduction of its five-days-per-week nonstop service from London Heathrow to Nashville, the capital city and centre to the state.
Gill Landry at Sights and Sounds of Tennessee June 4, 2018
Credit: Tennessee Department of Tourism Development

The Sounds of Tennessee exhibit at Waterloo and digital boards throughout London asked the question 'Where will your music take you?' and featured custom Spotify playlists that served as a formal invitation to British holidaymakers to visit Tennessee, one of the world’s top travel destinations for music lovers.
Fans can also visit to connect their Spotify account, create a custom Tennessee holiday itinerary and a chance to win a free trip to Tennessee!

Yola Carter at The Sounds of Tennessee 
Credit: Tennessee Department of Tourism Development

Following the successful launch event on Monday 4 June 2018, and Kashena Sampson taking the stage on June 5, the Sights and Sounds of Tennessee (#SoundsOfTennessee) exhibit at London Waterloo station continued with music from Robert Vincent (June 6; from 2pm) and ran through until Sunday 17th June with live music and a Jack Daniel's happy hour every week day! Below are some images from the launch, which featured Yola Carter & Gill Landry, and a surprise appearance from 'the King' himself...:

Credit: Tennessee Department of Tourism Development

Before Danni Nichols second set on Thursday June 7, Sebastian Coe (Lord Coe) President of the International Association of Athletics Federations was seen walking past the exhibit but did not stop or give it a second glance instead hurrying himself towards and across the concourse heading towards the Underground!


Live music was held at the exhibit weekdays from 2 - 4pm featuring acts curated by the UK Americana Music Association (AMA UK); followed by a Jack Daniel’s 'Happy Hour' from 4 - 6pm with complimentary drinks.
Credit: Tennessee Department of Tourism Development

Danni Nicholls at The Sounds of Tennessee Thurs June 7, 2018

Danni Nicholls at The Sounds of Tennessee Thurs June 7, 2018

Danni Nicholls at The Sounds of Tennessee Thurs June 7, 2018

Artists who appeared were:
Kashena Sampson, Tues 5 June
Robert Vincent, Weds 6 June
Danni Nicholls, Thurs 7 June
The Luck, Fri 8 June
Bennett Wilson Poole, Monday 11 June
Jake Morrell, Tuesday 12 June
Worry Dolls, Weds 13 June
Flickr Photos (Credit Kevin Oakhill)
Rob Heron, Thurs 14 June
Martin Harley, Fri 15 June

Tennessee, located in the Southeastern United States, is the birthplace of seven different forms of popular music—blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll—and has more musicians per capita than any other place in the world. Tennessee is also home to world-renowned music attractions including Beale Street, Bijou Theatre, Bluebird Cafe, Blues Hall of Fame, Country Music Hall of Fame and Museum, Graceland, Grand Ole Opry, Sun Studio, Ryman Auditorium and Tennessee Theatre.

Spotify enables Londoners to scan a special code posted to outdoor boards and immediately listen to Tennessee music playlists created especially for Memphis, Knoxville and Nashville. 
Credit: Tennessee Department of Tourism Development

Sights & Sounds of Tennessee’ visitors could stand atop a map of Tennessee and use headphones to listen to music recordings and other sounds one can only experience in Tennessee. Corresponding websites, accessible via mobile devices, enabled visitors to virtually transport themselves to Tennessee destinations with 360-degree videos including a scenic vista overlooking the Great Smoky Mountains or one of the many blues clubs lining Memphis’ famous Beale Street.

“The UK is home to the world’s greatest travellers, many of whom have been coming to Tennessee for years to experience The Soundtrack of America and enjoy our southern hospitality, great cities, rich history and beautiful outdoors,” said Kevin Triplett, Commissioner of the Tennessee Department of Tourist Development. “The new nonstop service aboard British Airways makes reaching Tennessee easier than ever, and we look forward to welcoming even more of our friends from across the Atlantic in the years to come.”

On 4th May, the first new LHR - BNA flight (British Airways Flight 223; a Boeing 787-7 Dreamliner carrying 200 passengers) left London’s Heathrow Airport (LHR) at 1545 local time and touched down at Nashville International Airport (BNA) eight-and-a-half hours later, initiating a five-days-a-week nonstop service from the United Kingdom to Tennessee’s capital city.
For more on British Airways' flights to Nashville click

Photo Credit Article Link:

Landing of first ever flight from London to Nashville. British Airways 787-8 Dreamliner:

The flag carrier is the only European airline to fly direct to Nashville, one of the fastest growing cities Stateside.
Few native Nashvilleans remain in the Music City making room for more than 100 people a day moving to the capital of Tennessee. There are plenty of Brits among them including the son of a Yorkshire rag and bone man, Andrew Clancey.
His edgy boutique - Any Old Iron - has caught the eye of superstars including Beyoncé and Lady Gaga.
Andrew said he’s delighted with the introduction of the new direct route. Nine hours out from London Heathrow and only around seven back to the capital. Not only does it make the return journey easier to Yorkshire, the five days a week route also brings plenty of curious travellers right to the heart of the city.

‘The Sights & Sounds of Tennessee’ exhibit was a joint effort led by the Tennessee Department of Tourist Development, working in partnership with BrandUSA, the Nashville Convention & Visitors Corp., Memphis Convention & Visitors Bureau and Knoxville Convention & Visitors Bureau, to formerly introduce Tennessee to Londoners through an interactive sight and sound experience in London’s Waterloo Station.

About the Tennessee Department of Tourist Development:
The mission of the Tennessee Department of Tourist Development is to motivate travel to and within Tennessee by inspiring enjoyment, creating memories, producing a desire to return, and establishing key long-term relationships that result in visitors becoming residents. Tennessee’s tourism industry generates $19.3 billion annually in economic impact, more than $1.7 billion in state and local sales tax revenue and more than 176,500 tourism-related jobs. The promise of Tennessee—the home of the blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll—is to be the global music destination of choice. To deliver an unparalleled experience of beauty, history, and family adventure, infused with music that creates a vacation that is the “The Soundtrack of America. Made in Tennessee.”

For more information please visit:

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