Jade Helliwell announces new acoustic EP "How Love Goes" set for release on 27th September

JADE HELLIWELL ANNOUNCES NEW ACOUSTIC EP "HOW LOVE GOES" SET FOR RELEASE ON 27TH SEPTEMBER

TRACK LISTING:

How Love Goes (writers Jade Helliwell & Alyssa Bonagura)

He Ain’t Got A Clue (writer Jade Helliwell)

Bad Habit (writers Jade Helliwell & Paris Adams)

Leaving (writer Jade Helliwell)

These Four Walls (writer Jade Helliwell) 

Fans have already been treated to two powerful singles from UK country artist Jade Helliwell's upcoming acoustic EP HOW LOVE GOES, set for release on 27th September. The title track, How Love Goes, and the recent single, Bad Habit (released Sept 6), explore two very different phases of love—capturing the magic and the heartache that comes with relationships.

The theme of the EP centres on the various stages of love: from the hope of finding that special someone, to the excitement of dating, the commitment of marriage, and the devastation of heartbreak. 

Jade herself reflects on the EP, saying: "I am so happy to share this body of work with the world. I had been really diving back into my country roots when writing for this project, and I knew I wanted to go down the organic, full-band country route for this EP."

Recorded live with her band in London and produced by Phil Donnelly, How Love Goes leans heavily into its acoustic, stripped-back sound—a refreshing departure from the more polished production of her recent releases. Jade adds: "It was such a fun experience to be in the studio, live with the band recording this music. There’s so many country elements to this set of songs, from the lyrics to the instrumentation. I wanted something that felt more acoustic-leaning and stripped back. The band were all so encouraging and had incredible ideas throughout the process. I hope fans can connect to these songs, which dive into the different ways in which love can go."

The songs on How Love Goes reflect the highs and lows of love: "It can be all-consuming and unexpected, but it can also break your heart and leave you feeling at your lowest. Love can lift you up or leave you feeling left behind, but we all jump in headfirst because there’s no greater experience in life than to love and be loved." says Jade.

Jade's fans have already had a taste of the EP’s acoustic magic during her standout festival performances this summer at The Black Deer and The Long Road festivals, where she delivered spellbinding sets to critical acclaim. Her raw, emotional performances of some of the EP tracks left audiences eager for the full release.

Stay tuned for How Love Goes, available everywhere from 27th September. 

 Pre-save now on the below link! https://distrokid.com/hyperfollow/jadehelliwell/how-love-goes-3

To celebrate the release of How Love Goes, Jade will embark on a UK tour this October. Tickets are going fast as fans eagerly anticipate hearing these songs live in intimate venues across the country. Leeds has sold out, and other dates are selling quickly so grab your tickets now!

Buy Tickets for the How Love Goes Tour here: https://www.jadehelliwell.com/tour

For more information and updates on Jade Helliwell and her upcoming tour dates, please visit the official website at www.jadehelliwell.com.

ABOUT

2021 saw a triumphant 7 date national co-headline Girl Country UK Tour with Kezia Gill, including sold out shows in Wakefield, Manchester (Night and Day) and Nottingham (The Bodega).

Jade continued to grow her fanbase in 2022 and caught the attention of industry heavyweights in Nashville which resulted in her supporting US stars Priscilla Block,Tenille Townes and Tenille Arts when they toured the UK.

Her critically acclaimed EP “WOMAN” was released in October 2022 which included singles “Lead Me On” and the empowering track “Woman I Am”. As well as a very successful festival season, she rounded off her year with a headline tour which saw her illuminate stages across several cities in the UK.

With over a million streams on Spotify, as well as signing her first publishing deal to First Original Music, meant 2022 was huge for Jade.

Perhaps her biggest year yet, 2023 started off with a bang when she toured with Demi Marriner, Kezia Gill (pictured left) and Jess Thristan for ‘Girls Night In’ which saw four of the UK’s most prominent singer-writers come together for six sold out nights of storytelling through music and gave their collective fanbase a deeper insight into their lives through poignant moments and hilarious tales. 

One of her career defining moments came in March 2023 when she played to a full capacity Town Square stage at the coveted Country 2 Country festival held at The O2 in London. The weekend saw her perform across a few of the stages with each stunning set pulling in a crowd in the thousands.

At the 2023 British Country Music Association Awards held at The Cavern Club in Liverpool on Sunday Feb 11, 2024 Jade Helliwell won ALBUM OF THE YEAR: WOMAN 

With another busy summer festival season and a full live performance calendar ahead, including The British Country Music Festival and a triumphant return to Denmark’s “Nashville Nights” festival including a headline show - Jade shows no signs of slowing down. Her second UK headline tour will kick off in November and this time she is playing venues double the size of her first tour and is promoted by Sony owned Senbla. The tour will take her to perform across 6 major cities, including a show at the iconic 100 Club in London…..Read More on the multi BCMA award winner.

CONNECT with Jade Helliwell:

ICYMI

JADE HELLIWELL TO RELEASE NEW ACOUSTIC SINGLE "BAD HABIT" ON 6^TH SEPTEMBER

Rising country-pop artist Jade Helliwell is excited to announce the upcoming release of her new single, "Bad Habit," on 6th September. This track, recorded with her band in London earlier this summer, is the second release from her eagerly awaited acoustic EP How Love Goes. The recording perfectly captures the raw, intimate energy of a live show, making listeners feel as though they are experiencing the performance in person with Jade and her band

"Bad Habit" is a bold, tongue-in-cheek anthem about reclaiming freedom after a controlling relationship. The song was inspired by Jade’s own experiences and a writing session with Paris Adams. Reflecting on the creative process, Jade shares, "I wrote 'Bad Habit' with Paris after discussing bad dates we’d been on. I had the chorus idea but wasn’t sure where to take it, and after talking to Paris, I knew this write was where that chorus belonged. It was so fun to write."

The lyrics of "Bad Habit" vividly depict the thrill of letting go and embracing life’s indulgences with lines like, "I smoke, I drink, I do the things you think I didn’t like to do." Jade explains, "The song is about having this free time to do as you please after losing a partner who took up all your time and maybe had opinions on things you shouldn’t do. It’s very tongue-in-cheek, suggesting I dropped one bad habit and now I’m ready to replace it with another."

This single is part of her upcoming How Love Goes EP, which stands out for its organic, raw sound thanks to the live recording process. "It was such a fun experience to record this live in the studio with my band. Getting to feel it out and bounce off each other was so fun, and I’m so happy with how it came out. It’s a little more raw and organic sounding than my other releases, so I’m excited to see what the fans think," Jade adds.

"Bad Habit" can be STREAMED now! https://distrokid.com/hyperfollow/jadehelliwell/bad-habit