GRAMMY “ARTIST OF TOMORROW” NOMINEE BAILEY BRYAN ENCOURAGES FANS
TO “OWN IT” IN INFECTIOUS AND INNOVATIVE DEBUT MUSIC VIDEO
Country Music's First Vertical Music Video Premieres
Across Multiple PEOPLE Platforms
Including Snapchat and People.com
Nashville, TN — Jan. 5, 2017
A groundbreaking new music video from Bailey Bryan perfectly supplements her infectious debut single “Own It." Her danceable anthem is for anyone with self-doubt, awkward moments and imperfections. It’s a reminder that flaws and scars can also be beauty marks. Premiering on PEOPLE’s Snapchat and on PEOPLE.com (Thurs Jan 5, 2017)
Country music’s first vertical music video is optimally viewed on mobile devices as it reflects and integrates the 18-year-old’s generation’s dexterity with social media.
Produced by Green Shoe Studios, Bryan says both song and video are autobiographical — she’s wild but nerdy, awkward in conversation but “Shakespeare when I’m texting.” And her dance moves?
“I actually felt really good about that dancing and then I watched the video back and was like, ‘Well that’s perfect,’” Bryan says laughing at herself. “You kind of learn a lot of random things about me by the end of it — but more importantly the words in that song really are the message I wanna send to people.”
Lyrics to “Own It” were started two years ago when the Sequim, WA native brought a list of all the good and bad things about herself to a co-write and asked for help with a message that was motivational but not too serious. “Basically the lyrics to ‘Own It’ are everything I needed to hear at that point in my life,” Bryan adds.
They’ve proven to be lyrics others need to hear as well. Even before the song’s official release to radio later this month fans have started sharing their own “Own It” stories, many admitting how her song and surprisingly candid photos on Instagram have cast sunshine on dark insecurities. The early attention earned Bryan one of three 2017 Grammy Artist of Tomorrow nominations, for which fans can vote through Feb. 8 as well as watch exclusive content and performances.
CMR Ones To Watch: Ten New Artists To Watch 2017 https://t.co/u68YlohfYa #cmronestowatch #onestowatch pic.twitter.com/RY05LUWsKV— Country Music Rocks (@cm_rocks) 4 January 2017
Artist on the rise Bailey Bryan will be “owning” 2017. With her debut single “Own It” already impressing country fans as well as the industry, the singer/songwriter is set to make a lasting impression on today’s country music. Recommended by Lady Antebellum’s Hillary Scott, The GRAMMYs has selected Bryan as part of their Artist of Tomorrow program, a massive achievement for the country newcomer. The young singer/songwriter will no doubt take her skills and strengths to high levels throughout the year and leave a strong mark on the genre as she goes. As the movement continues with Women in Country on the rise, Bailey Bryan is an artist of significance as the movement continues to grow.
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