COUNTRYLINE
ANNOUNCES C2C PARTNERSHIP
AND LIONSGATE DEAL
AND LIONSGATE DEAL
Country
Music App Underlines Position
as the Digital Home of Country
as the Digital Home of Country
With C2C Country to Country just around the corner, CountryLine, the world’s first and
only fan club app for country music have announced brand new partnerships with both C2C, the biggest country
festival outside the US, and Lionsgate,
the LA Studio behind shows like Nashville.
The new deals will ensure CountryLine continues to offer top class
country content to fans across the world.
The official partnership deal with C2C will see the CountryLine
team hit the “Town Square” at the O2
throughout the festival, hosting a photobooth,
introducing artists for meet and greets,
and handing out CountryLine goodies.
For C2C weekend only,
CountryLine is offering attendees the exclusive chance to sign up for one
year’s free access to the app’s premium country content.
Country fans, from the country crazy to the country curious, will
find something they love on the app. The new deal with Lionsgate makes
CountryLine a must-have for country fans, bringing premium long-form TV and
film to the network, such as the smash US TV show Wildfire, and
bonus episodes of fan favourite, Nashville. Click, Tap to Watch:
What a year we’ve had!! Thank you to everyone who made 2018 amazing!! Here’s to an awesome 2019!!! #CountryLine2018 #CountryMusic pic.twitter.com/JkzVzv5AMl— CountryLine (@CountryLineTV) 31 December 2018
The app will also feature an abundance of C2C content, with
interviews already confirmed with Jimmie Allen, the first black US country
singer to reach number 1 with a debut single, Michael Ray, RaeLynn, Lainey Wilson, The Wandering Hearts and Catherine
McGrath.
Co-founder and Creative Director of CountryLine, Nathalie Cox, commented: “I’m a
passionate country fan and C2C is one of the most exciting dates in the country
calendar. We can’t wait to be at the festival as an official partner.
CountryLine delivers the best country content and experiences, both around C2C
and beyond, and our deal with Lionsgate is the next step in ensuring we
are the digital destination for country lovers.”
CountryLine is committed to delivering the best country music experience and is lead by a world class leadership team, with investors including Sir Elton John and partners including “Whispering” Bob Harris (OBE).
A CountryLine subscription costs £2.99 per month or £29.99 for a
year. To take advantage of the special CountryLine C2C offer use code
C2C2019.
CountryLine is the brand new digital app for all country
music. Whether you’re a fan or an artist this is where you’ll want to be. With
backstage interviews, exclusive session, a gig guide, tickets and special
members offers... If it’s country, it’s here...
CONNECT with CountryLine:
ABOUT Nathalie Cox
The Co-founder and Creative Director of CountryLine is a former actress and model turned entrepreneur perhaps best known for her roles
in Clash of the Titans and Kingdom of Heaven, and
for her covers in Vogue and Marie Claire, has now made a career out
of her passion for country music. Her vision was to connect audiences with
their favourite musicians and creators across the globe, and to house the cream
of the country music scene in one place for audiences everywhere to enjoy.
 |
| Natalie Cox (R) with
C2C2019 artist Jimmie Allen (USA) | Credit Facebook Photo
He gave it his #BestShot AND hit #1 on the Country Airplay charts! Check out
Countryline’s backstage interview with the rising star at London’s Country
Music Week! www.countryline.tv/watch/34083434 |
Read our exclusive Q &A with Nathalie below:
We first discovered CountryLine when Twinnie started posting about her
new series ‘Tea With Twinnie’ (Tea With Twinnie: Lucie Silvas) and then your fabulous interview (which we loved!) with the lovely Katy
Hurt (www.countryline.tv/watch ) and the week long exclusive of her crazy
sensational video for ‘Revved Up’! (Countryline Video)
Can you explain when CountryLine first started and what inspired or
sparked its creation?
 |
| Credit
Facebook Photo
| Tea With Twinnie on Countryline. C2C2019
artistes Twinnie catches up with Catherine McGrath and, of course,
enjoys a good old cuppa! Head over to Countryline now to check it out: www.countryline.tv |
Thanks for your kind words! I always love hearing when people are enjoying the content we’re putting out there. CountryLine came about as an idea that myself and Simon Walker, my co-founder, came up with when we realised there was a gap in the market to serve the ever-growing country music fanbase. No one had ever done an app version of a global fan club. I’m a country fan myself and I was tired of having to source out five different websites to read reviews or see who was coming to play so we created the one-stop shop for all country music fans.
For anyone new to CountryLine please complete the sentence, Country Line
is……..
…the must-have app for country music fans. All the country you’ll ever
need, in your pocket.
When did you first get interested in country music? Was it firstly the
American scene or was it the UK resurguence in the genre with festivals like
Country To Country taking off?
I grew up a country music fan. My dad was in to Johnny Cash and Willie
Nelson so I guess I discovered it through the classics. It was always something
I was a little embarrassed about – none of my friends were in to country! The
first time I plucked up the courage to go to a country music concert by myself
I wasn’t sure what to expect and I walked in and the place was packed!! I felt
like I’d walked in to a room full of friends, it was great!
There is now a lot of FREE footage on the CountryLine website. The Laura
Evans and Friends concert footage (Countryline.tv/watch) was a real treat, thank you! Is this a
taster of what to expect when a fan subscribes?
The plan is to always have a lot of free content on the network. The
premium content that people can upgrade for includes some fantastic tv shows
and country movies. Plus extra behind the scenes footage, gig recordings and
exclusive members deals and offers. The aim is to give CountryLine members the
best country experience they could ask for!
There is a COUNTRYLINE app available for iPhone or Android phone. If you
don’t own a smartphone is ALL the subscription only premium country content
also available online?
CountryLine is available on android, iOS, on the web, Amazon Firestick
and Apple TV. All free and premium content is available on all platforms.
CountryLine names one of its investors as Sir Elton John. How and why
did they get involved?
We were lucky enough to be introduced to Sir Elton John and his team
last year when he was releasing his Restoration album. Initially we just wanted
to do an interview with him to talk about it and the amazing country artists he
had worked with for it. He liked what we were doing with CountryLine,
especially our focus on upcoming and homegrown talent, so he ended up investing
in the business. We’re very pleased that he shares our vision!
What has been your greatest challenge with CountryLine? Competing with
SKY TV’s Keep it Country or Total Country perhaps? What does CountryLine offer
that they don’t?
We are not in competition with Keep It Country or Total Country. I think
both channels are doing marvellous jobs and personally the more people sharing
country music to the world the better! We are something completely different to
a tv channel. We offer fans a chance to get closer to their favourite artists.
And likewise, we are a platform for artists to reach new fans. We have
interviews and music videos, a gig guide, ticketing, competitions and country
lifestyle. We go beyond the music.
The last 2-years has seen a huge shift in way music is consumed.
Streaming music now accounts for 75% of U.S. Label revenues with just 11% from
Digital downloads and 12% from CDs and vinyl records. We have experienced zero
sales of music from our Blog with people now longer feeling they wish to
physically own music anyone. This must be a real struggle for Independent acts.
As a result, do you or will you do anything differently, for example
highlighting an artist’s tour dates rather than new music they may have?
CountryLine is a level playing field. We interview the top
Nashville-based artists who sell out stadiums and have world tours. And we also
feature upcoming talent who are trying to put their music out there
independently and gig locally. Fans still want to hear about new music so we’ll
always talk about upcoming albums and new releases but we do encourage people
to download if they really like a song or an album!
What drives you?
A passion for what I do and belief that we are creating something that
the fans and artists clearly love.
What moments in your career stand out in your memory as highlights and
achievements which you are proud of?
I’m super proud of what we’re doing at CountryLine
but there’s so much more to come. It’s an exciting journey.
QUICK-FIRE Questions
Best Gig/ Concert you have attended?
C2C and CMA Fest take some beating! I saw Kris Kristofferson at the
Union Chapel which was pretty special as it’s so intimate. And then there was
Bruce Springsteen at Wembley…
Favourite clothes, make-up?
I’m a bit of a rock-chick. I love my biker boots, skinny jeans and band
t-shirts.
Favourite Food?
Chips or fries depending on which side of the pond you’re on!
Favourite Colour?
Black. Goes with everything.
Favourite TV Show?
Quantum Leap. Most people won’t know it. Trust me, it’s a classic.
Favourite Film?
Anything with fast cars and a good soundtrack! Or a weepy one…
Favourite Time of Year?
Spring. When you can get away with a t-shirt and leather jacket and
summer is just around the corner…
Favourite Country to visit?
America
How Do You Like To Relax?
Listening to music?!?
Who are your heroes or role models?
I admire strong female role models, people who are not afraid to stand
up and speak out and people that have overcome the odds and succeeded.
If you only have one CD for seven days on a deserted island, what artist
would it be?
Zac Brown Band. Desert island? It seems appropriate!
If you could have dinner with a male and dinner with a female, who would
they be?
If we’re talking fantasy dinner guests then Winston Churchill and
Marilyn Monroe. Can you imagine the conversations?!?
If price were no object, what would you like for your next birthday?
Tricky question! I don’t really WANT anything. Just
to be happy. And maybe a bottle of really nice champagne…
Grateful thanks to Nathalie!
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