William Beckmann’s “Need to Hear” Major Label Album Debut Drops

WILLIAM BECKMANN –  "A CLASSIC COUNTRY VOICE THAT IS BEGGING TO BE HEARD BY THE MASSES” – MAKES MAJOR LABEL DEBUT TODAY WITH “TIMELESS” NEW ALBUM WHISKEY LIES & ALIBIS 

“Every Country Fan Needs to Hear” Beckmann’s Burnished Baritone – the Acclaimed 12-Song Collection Includes Nod to Bilingual Roots and Pulses with Honky Tonk Power, Loneliness and the Sting of Lost Love

Shot on 16mm Film, People.com Premieres the Cinematic, 70s-Inspired Music Video for “Lonely Over You”

Nashville, TN - June 20, 2025 - With a voice steeped in timeless, honeyed depth and a style rooted in tradition but built for now, William Beckmann makes his major label debut today with WHISKEY LIES & ALIBIS via Warner Music Nashville. Showcasing his knack for bringing classic storytelling of the past to the modern stage, this 12-song masterclass in heartbreak, resolve and reckoning is a layered country album dripping with Beckmann’s borderland soul, capturing the sting of lost love and the clarity that follows. Already garnering praise from critics and fans alike, WHISKEY LIES & ALIBIS is available now HERE. 

“William Beckmann is one helluva country artist…Beckmann’s sound is refreshing, timeless, and flawlessly highlights the roots of country music.” – Whiskey Riff

“[William Beckmann's] burnished baritone is as smooth and potent as any top-shelf bourbon, and is one every country music fan needs to hear. He’s also devoted himself to enduring country songcraft. When you possess a voice this commanding, this kind of direct, heartfelt missive sounds like a mainline from singer to listener.” – Billboard

“Singing in both Spanish and English, Beckmann's songs feel like a throwback to '80s neo-traditionalists like Randy Travis and Lyle Lovett as he looks backwards to push things forwards, reinventing, reimagining and refreshing the past with a deep affection for his country forefathers.” – Holler.

“Magnificently country.” – Music Row

“Whether William Beckmann is singing in English or Spanish, he can draw forth the deepest of emotions in his performances, and make you feel like you’re personally experiencing the inspirations behind his songs. He is quickly distinguishing himself as one of the premier traditional country singers of the new generation… a classic country voice that is begging to be heard by the masses. He’s one of those artists where you don’t wonder ‘if,' but ‘when' he’ll blow up on the national scene because there is too much talent here for it to be contained on a local or regional scale. Whiskey Lies and Alibis might be that ‘when' moment.” – Saving Country Music INSTAGRAM

“William Beckmann’s soulful, jazz-infused approach to country music caters to a specific corner of the country music community, while others miss out on a masterclass in vocal artistry. ['Honky Tonk Blue's] infectious cadence is sure to get feet tapping, while the smooth guitar slides make it impossible to resist the urge to dance...uniquely creative with the infusions of many different genres.” – Country Central

“Soulful storytelling, smooth vocals, and a whole lot of pedal steel.” – Stage Right Secrets

“William Beckmann perfectly illustrates how Mexican folk, Tejano music, and country have always been closely intertwined. Latin folk is Americana; mariachi and Norteño are country. With Good Country like his, that connectedness feels intuitive – and obvious.” – Ed Helms, The Bluegrass Situation

"‘Whiskey Lies & Alibis' is an impressive debut, rich with character, heartbreak, swagger and soul. Beckmann’s voice—a deep, Roy Orbison-meets-Johnny Cash croon—is the perfect instrument for these stories of forbidden love, border town blues and dancehall confessions. There’s enough George Strait traditionalism to satisfy purists, but also enough Tex-Mex flair and modern songwriting chops to feel fresh. Beckmann’s grasp of his roots, his influences, and his identity makes this more than just a debut—it’s a bold mission statement from a new voice who sounds like he’s been here forever.” -– Entertainment Focus REVIEW

People premiered the new music video for “Lonely Over You.” Wrapped in country swing and a hazy swirl of nostalgia, “Lonely Over You” finds Beckmann capturing the bittersweet duality of loneliness—and the quiet gratitude that comes from having loved at all. Directed by Jordan Thiem and Wes Ellis, the music video brings the seductive tension of the track to life as Beckmann takes the stage in a moodily smoke-filled retro TV studio. Shot on 16mm film at Aduro Studios in Austin, fans can watch the 70s-inspired music video below:

 Beckmann co-wrote eight of the 12 tracks on WHISKEY LIES & ALIBIS, teaming up with some of Nashville’s most revered songwriters—Jessie Jo Dillon, Jesse Frasure and Rhett Akins among them. Together, they crafted vivid portraits of lonesome nights, blurred truths, and hearts that refuse to quit. Each song is guided by Grammy-winner Jon Randall’s finely tuned production, drawing on dusky guitars, rich pedal steel and Beckmann’s instantly recognizable voice.

The album opens with “Honky Tonk Blue,” a pedal-steel drenched shuffle written by Brice Long and Chris Stapleton (who held onto it for years before entrusting it to Beckmann). Elsewhere, the quiet ache of “Not That Strong” finds Beckmann at his most vulnerable, delivering a direct reflection on the weight of letting go.

 “Game I Like to Play” brings a modern-classic feel to a brooding power ballad about diving headfirst into love, even when the odds are stacked against you, as the title track brings back the country cheating song with a rich, conflicted croon.

Others like “Be Your Man” inject an upbeat Texas sway into the album, and with the tender “Starting Over Again” Beckmann paints a descriptive, Dylan-worthy portrait of a shy heart. But a double shot of cultural-insight sets him further apart. Lost in love and happy to be there, “Borderline Crazy” puts some Latino flavor on a country-rock anthem.

Lastly, originally a 1998 hit for Mexican artist Pepe Aguilar, with “Por Mujeres Como Tú,” Beckmann introduces a different kind of classic, pointing back to his blended heritage, a tribute to a vibrant tradition.

(20 June 2025) William Beckmann - Whiskey Lies & Alibis (Warner Music Nashville) 12 songs, 41:01

Top Tracks: Not That Strong, Honky Tonk Blue, Whiskey Lies & Alibis, Game I Like to Play, Be Your Man, Borderline Crazy 

The Texas crooner’s third album leans into classic country drama.

****   USE the Playlist play control 2nd left from top of the screen to see the playlisted..tracks and select one to play from the drop down menu  ***  👇

1 Honky Tonk Blue (Written by Brice Long, Chris Stapleton) 162K streams

2 Makin' Them Hate Me 3:25 (Written by Daniel Ross, Matt Roy, William Beckmann)

3 California Quake 3:12 (Written by Chris LaCorte, Ryan Beaver, William Beckmann)

4 Lonely Over You 3:37 (Written by Jesse Frasure, Jessie Jo Dillon, William Beckmann)

5 Neon Sounds 2:58 (Written by Brass Dillon, Dean Dillon)

6 Whiskey Lies & Alibis 3:42 (Written by Jesse Frasure, Jessie Jo Dillon, William Beckmann) 

7 Game I Like to Play 3:33 (Written by Jessi Alexander, Jessie Jo Dillon, Ryan Beaver) 140K steams

8 Be Your Man 3:51 (Written by Andrew DeRoberts, Brinley Addington, Neil Medley, William Beckmann)

9 Not That Strong 3:34 (Written by Brice Long, Lindsay Rimes, William Beckmann) 550K streams

10 Starting Over Again 2:59 (Written by Harper O'Neill, William Beckmann) 

11 Borderline Crazy 3:26 (Written by Rhett Akins, Rian Ball, William Beckmann) 306K streams

12 Por Mujeres Como TÚ 3:30 (Written by Enrique Yanez Guzman)

To celebrate the release of WHISKEY LIES & ALIBIS, William Beckmann hosted an album release party in New Braunfels and is continuing the celebration with a run of Texas appearances. On Friday June 20, he supported one of his personal favorite artists, Gary Allan, at The Lumberyard in Amarillo. On Saturday, Beckmann heads to Dallas for an intimate in-store performance, meet & greet, and album signing at Josey Records, followed by a headlining show at Billy Bob’s; he wraps up the weekend with another special in-store at Waterloo Records in Austin on Sunday.

Beckmann will return to the iconic Grand Ole Opry on Wednesday, marking another milestone following his 2023 debut on the historic stage.

A natural storyteller with old-soul depth, Beckmann’s distinctive style has carried him from the Texas circuit to national stages; playing over 100 shows a year, he has shared the spotlight with artists like Parker McCollum, Hank Williams Jr., and Randy Rogers Band. He continues to tour heavily throughout 2025, bringing his bold, baritone-fueled sound to fans across the country. For more information and a full list of tour dates, visit williambeckmann.com.