Next To Twinkies I
Love Brad Paisley Best!
KANSAS CITY, Mo.--(BUSINESS WIRE)--Hostess
Brands, LLC announced today that the company has teamed up with the Country Music Association (CMA), Sony Music Nashville & Brad Paisley for a sweet summertime
collaboration.
This summer, select Hostess® Twinkies® and Donettes® items -- including new Chocolate Peanut Butter Twinkies
hitting store shelves this month -- will include a code providing access to a
Spotify playlist curated by the country music super star and featuring tracks
from his #1 album Love And War. Hostess fans also have the chance
to enter a Sweepstakes to win a grand prize trip to the 51st Annual
CMA Awards on November 8 in Nashville.
The special code will be available in multipacks of Twinkies, Chocolate Peanut Butter Twinkies, Chocolate Cake Twinkies, Fudge Covered Twinkies and Banana Twinkies, as well as in bags of select Donettes flavors – Frosted, Powdered and Double Chocolate.
The code provides access to a 42 song Spotify playlist curated by Brad Paisley, featuring songs
that serve as a soundtrack to a summer of fun.
 |
'Best news ever!' Social media users go wild as
Hostess debuts Chocolate Peanut Butter Twinkies. Hostess Brands have
already released the new chocolatey twist on the classic treat, rolling them
out across the country. CREDIT Read more: Daily
Mail |
#Twinkies
|
“Hostess Brands is delighted to partner with Brad Paisley on this exciting summer initiative – a move which is sure to delight Hostess enthusiasts and music lovers alike,” said Keith Peterfeso, Brand Director of Twinkies, Hostess Brands. “The collaboration also provides a great opportunity to highlight the innovative, new Twinkie flavors Hostess has rolled out in recent months – such as Chocolate Peanut Butter Twinkies, which only recently landed on store shelves.”
'Best news ever!' Social media users go wild as Hostess debuts Chocolate Peanut Butter Twinkies.
Hostess Brands have already released the new chocolatey twist on the classic treat, rolling them out across the country. CREDIT Read more: Daily Mail | #Twinkies
Consumers will also have the opportunity to enter for
a chance to attend the 51st Annual
CMA Awards.
One grand prize winner will win a
three-day/two-night trip for two to the Awards. The trip includes roundtrip
transportation, two nights’ hotel accommodations and two tickets to the 51st Annual
CMA Awards on November 8, 2017.
“CMA is thrilled to bring partners together to create
compelling programs that reach new fans while supporting an artist,” said Damon
Whiteside, Chief Marketing Officer, CMA. “This partnership also offers a unique
opportunity to introduce streaming platforms such as Spotify to more Country
fans who may not yet be exposed to them.”
“This partnership is a
perfect example of four brands working together to deliver a
surprise-and-delight opportunity for the consumer,” said John Zarling,
Executive Vice President, Marketing & New Business, Sony Music Nashville.
“By aligning Sony Music Nashville’s Brad Paisley, Hostess, Spotify and the
Country Music Association into the marketing mix, all parties win. We are
excited about this collaboration to promote Love And War, the
Hostess Summer Playlist and an opportunity to attend the CMA Awards to Hostess
enthusiasts.”
Hostess kicked off the campaign at CMA Music Festival last month, where
consumers had the chance to enjoy new and classic Hostess snacks. Fans lined
up, often 100 deep, for the chance to play games and take selfies with Twinkie
the Kid®, Hostess’ mascot.
NO PURCHASE NECESSARY.
Void where prohibited. Open to legal
residents of the 50 U.S. & D.C, 18 or older. Begins 6/1/17 at 12:00:01
a.m. ET & ends 9/24/17 at 11:59:59 p.m. ET. Limit one entry per person, per
email address, per day. Official Rules
Hostess Brands, LLC
An icon of American ingenuity, Hostess® treats have been some of
the world’s best known sweet baked goods for nearly a century. The category
pioneer continues to lead the way in innovation, quality and creativity that captures
the imagination of snack cake enthusiasts generation after generation.
Hostess Brands, LLC is headquartered in Kansas City, Missouri,
and operates bakeries in Emporia, Kansas, Columbus, Georgia and Indianapolis,
Indiana. For more information about Hostess products and Hostess Brands, LLC,
please visit hostesscakes.com. Follow
Hostess on Twitter: @Hostess_Snacks; on
Facebook: facebook.com/Hostess; on
Instagram: Hostess_Snacks; and on
Pinterest: pinterest.com/hostesscakes.
Brad Paisley is a critically acclaimed singer, songwriter, guitarist and entertainer whose talents have earned him numerous awards, including three GRAMMYs, two American Music Awards, 14 Academy of Country Music Awards and 14 Country Music Association Awards (including Entertainer of the Year), among many others. He has been a proud member of the Grand Ole Opry since 2001. Paisley has written 21 of his 24 #1 hits including his most recent smash, “Today.” “Last Time For Everything” is his current single from his 11th studio album, LOVE AND WAR, which was released April 21. It is his 9th consecutive studio album to debut #1 on Billboard’s Top Country Albums chart. (25,577 in pure sales; in its first week ending April 27; currently #35 on Top Country Albums, 10-week total 54,000). On April 28 LOVE AND WAR was released as country music’s first ever visual album for a limited time exclusively on Apple Music. On the all-genre Billboard 200, the set made a bow at No.13 (29,000 equivalent album units)All aboard the #giveaway express! Like and reply for a chance to win a Hostess prize! pic.twitter.com/o3QsblBeB2— Hostess Snacks (@Hostess_Snacks) 6 July 2017
Paisley will return for
his 10th year as co-host,
with Carrie Underwood, for “The 51st Annual
CMA Awards,” airing live on Nov. 8 (8:00 – 11:00pm/et) on the ABC
Television Network.
CONNECT with Brad Paisley:
Country Music Association
More than 7,800 music
industry professionals and companies around the globe are members of CMA.
Formed in 1958 as the first trade association for a single genre of music, the
organization’s objectives are to serve as an educational and professional
resource for the industry while advancing the growth of Country Music around
the world. This is accomplished through CMA’s numerous initiatives including
CMA Music Festival, which benefits music education programs across the U.S.,
and the companion television special, “CMA Fest”; the CMA Awards, recognized as
Country Music’s Biggest Night™; and “CMA Country Christmas,” which airs during
the holidays. All of CMA’s television properties air on ABC through 2021. For
information about CMA visit CMAworld.com.
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