Saturday, 30 July 2016

The Shires, release 'Beats To Your Rhythm', first single from brand new album MY UNIVERSE

UK Country “Superstars”, The Shires, release 
'Beats To Your Rhythm' the first single from
brand new album, MY UNIVERSE out Oct 7th 


“Spearheading a British country boom" - Daily Mail.
“Voices entwine and musical magic ensues”Independent on Sunday


UK country superstars, The Shires, have released the first single from their hotly anticipated second album MY UNIVERSE, out on 7 October 2016 and available to pre-order today. The new track, entitled 'Beats To Your Rhythm', is described in the Press Release as “a heartfelt but infectious summer smash which will have fans across the UK singing along in seconds with its handclaps, catchy chorus, stomping drums and rousing backing vocal hook” and that tune “showcases The Shires' trademark beautiful harmonies, which come naturally to Ben Earle and Crissie Rhodes who share lead vocals and blend their voices together to perfection”.

Listen to “Beats To Your Rhythm” (static video of track; VEVO)

Also you can stream it live on Spotify - it was included in New Music Friday (and the first every country artist on the playlist cover photo too)

Listen to album pre-order, first single/ pre-grat (Track 2) "Beats To The Rhythm"
The Shires performing 
>> "Beats To The Rhythm
Live at One Embankment, London

Have you say on The Shire's new single "Beats To Your Rhythm“?

Do you like The Shire's new single "Beats To Your Rhythm"

Yes, It's Very Good
Yes, It's Good
It's OK
No, It's not for me
Survey Maker

Beats To Your Rhythm

Hey, hey
When I'm down and done
You're the only one that can get me singing
You're electric, it's infectious
My heart beats to your rhythm, Hey, hey
Never more alive than when we danced all night

You bring out the best in me
You bring out the best in me
My heart beats to your rhythm
And you give me all your love
You hit me like a drum
My heart beats to your rhythm
My heart beats to your rhythm

[Verse 2]
Spinning up a storm and everybody's gone
We're still goin' strong
I never thought that I could dance all night

Chorus repeat
You're electric, it's infectious
My heart beats to your rhythm
Hey, hey

Chorus x 2
You're electric, it's infectious
My heart beats to your rhythm, Hey, hey


Release Date: 7 Oct 2016
The Shires - My Universe (Decca (UMO) (2016 Lucky Chair Music Limited, under exclusive licence to Decca, a division of Universal Music Operations)
12 Tracks

iTunes - UK iTunes 
My Universe [Amazon Exclusive Signed Edition]
My Universe [VINYL] Amazon UK
CD - Amazon UK 

The Shires have revealed the artwork for their new album MY UNIVERSE which includes their brand new single "Beats To Your Rhythm" which was released Fri 29 July. It had its world exclusive first play by Ken Bruce on BBC Radio 2 – “You’ll love this, it’s the new single, from the new album by the Shires, we love The Shires they are fantastic….this is the first play anywhere”.
The Shires return with a song written in a shed
Mark Savage Music reporter writes: BBC PAGE
UK country duo The Shires are back with the first single from their new album, an uptempo footstomper called My Heart (Beats To Your Rhythm).
It's just premiered on Ken Bruce's Radio 2 show - and singer Ben Earle has been telling BBC Music News LIVE how the song was written in his friend's shed - "I wrote that with a good friend of mine called Dan McDougal," he says. "We were just sat in his shed, and he starts playing these rhythms - a lot of crazy rhythms, and it just felt really natural as a lyric, 'my heart beats to a rhythm?’ "I live for you, I live for the rhythm you go by. It’s very heartfelt."

Earle says the sound of the new album was inspired by their recent tours supporting The Corrs and Little Big Town.
"We wanted something uptempo for those arenas. Something for people to clap along to."
Like the rest of the band's new album, Beats To Your Rhythm was recorded in Nashville. "The session players there love doing our stuff because it’s different to what they do normally," says Earle. "It isn’t just a straight down the line country song. It is country but it’s a bit different."
Once the basic track was laid down, though, Ben and Crissie fled to Sweden to record their vocals. Apparently the change in atmosphere aided their performance – “We didn’t have time to go to any saunas, unfortunately. But the air is so clean; and the water! They don’t buy much bottled water there because their water is so great. Everything’s just so fresh and clean."

With the of the release of their 11 track debut album BRAVE on March 2, 2015 (CD (Standard Version) Amazon UK MP3 - UK iTunes), The Shires have had a phenomenal impact on the UK becoming the first UK country act ever to have a Top 10 album.
The Shires became the biggest-selling country act in the UK last year (including US artists; selling over 100,000 copies GOLD certified), and one of the biggest-selling breakthrough UK acts of any genre along with James Bay, Years & Years & Jess Glynn. Ben & Crissie continued to build a huge following, in fans and critics alike, landing 5 A list singles at BBC Radio 2 and appearing on a string of high profile TV shows including Graham Norton, BBC Music Awards, Children in Need Rocks and many more. The band were then given their first headline slot at Glastonbury this summer, topping the bill on the Acoustic Stage on Saturday night.

Crissie & Ben were a little nervous but had fun listening in live for the first play of their new single “Beats To Your Rhythm” on BBC Radio 2 which has drawn over 700 comments in 8 hours! Hover over the Facebook video to set the volume, search 12 mins in for the radio spin.

Their incredible new and second album is salted that it will “appeal to both pop and country fans”, with high profile co-writes involving top country music writers, including Kip Moore, and with the album recorded at Sound Stage Studios (one of the most prestigious recording studios in Nashville, which has cut records for other country superstars such as Carrie Underwood, Tim McGraw and Lady Antebellum) the US country audience will no doubt be fans of ‘My Universe’ too. The band have already made significant steps to launching in the USA having graced the stage at the famous Grand Ole Opry, adding their names alongside Dolly Parton, Hank Williams, Garth Brooks and a veritable who’s who of country music who have all played at the famous Nashville landmark venue. On recording the new album in Nashville, The Shires said, ‎“It was great to go back to Nashville – we practically lived there. We have friends there now and for some reason when you write and record there you just feel more inspired. It definitely comes through in the new music.”

Last year, The Shires made music history by becoming the first UK country act ever to have a Top 10 album

The duo have clearly been at the forefront of the British country music movement which has seen a sea change in the opinion of the British public, who have embraced the genre and UK bands making music inspired by US country artists.
According to a recent CMA report, country fans are also getting younger!
A cross section of 800 Brits aged 18 and over were quizzed over their music tastes and consumption:
47% of 18-24 year olds now identifying as country listeners (defined as those who listen to country music on a regular basis -monthly or more frequently).
The only age group with which the genre was more popular was the 65+ bracket, with 57% declaring themselves country listeners. Elsewhere, 36% of 25-34 year olds identified as country listeners, as did 37% of 35-44 year olds, 30% of 45-54 year olds and 35% of 55-64 year olds. Overall, 39% of respondents declared themselves country listeners.
The report found that 25% of millenials are more likely to listen to country music on a daily basis.
Of the cities studied, Edinburgh boasted the biggest country audience with 43% of respondents stating that they listened to country music at least once per month. Other regions surveyed ranked as follows: London 40%, Manchester 39%, Birmingham 35% and Wales 35%. It’s worth noting the report cited this as a single figure for Wales as a whole without pinpointing a specific city.
Talking to Music Week, label boss Rebecca Allen attributes much of this success to The Shires: "Country really is finding a new, young audience in the UK... The Shires’ success is opening doors for lots of other artists. They were one of the breakthrough acts of last year, along with Years & Years, James Bay and Meghan Trainor. And that wasn't from a country audience. It was an audience of young people that really enjoyed great pop music."

Chris Koegen, head of international at country label Big Machine, which landed in the UK earlier this year, also believes that country’s refreshed image has made it more appealing to millennials.
“Country is definitely drawing a bigger, younger audience, due to its diversification. When you look at some of the music coming out of the US, it’s very pop-leaning, and the arena rock sound is becoming part of the country format. The younger audience associates it far less with boots, hats and trucks.”

The Shires tour the UK this winter, culminating in a headline performance at 02 Shepherd's Bush Empire in London, but fans don't have to wait long to see them live as they are also making country music the soundtrack to the summer, performing at a series of UK music festivals and events including Bracknell, Lytham, Castle Roc, Cottingham and supporting Sir Tom Jones at Bedford Park.

Sat 30th July 2016 - The SSE Arena, Wembley
The Shires are playing at The SSE Arena, Wembley on 30th July to celebrate the 50th anniversary of England’s World Cup victory! Lemar, Sophie Ellis-Bexter, Chris Farlowe, The Troggs, The Cast of Sunny Afternoon, Squeeze, Shaun Escoffery, The Shires, Martin Freeman (as Bobby Moore), Reef. Relive The Goals In An Explosive Celebration Of England’s Win! Appearances From Sporting Heroes Including Sir Bobby Charlton Hits From ‘66 – The Beatles, The Stones, The Kinks, The Who | Tickets

Sat 30 July 2016 - Bracknell Festival 2016 (South Hill Park Grounds Ringmead, Bracknell, RG12 7PA) Headline act Event
Tues 2nd August, 2016 - Lytham Festival @ 6:00 pm (Lytham. Venue: Lytham Green)
Sunday 7th August, 2016 -  Supporting Tom Jones 5:00 pm (Bedford. Venue: Bedford Park) Ticketmater UK
Weds, 10 August 2016 - Events Square Marquee, Falmouth 7:30 pm (Falmouth Week) £22 Event
Sat 20th August, 2016 - Castle Roc Music Festival 12:00 pm (Chepstow. Venue: Chepstow Castle)
Sun 28 August 2016 - The Civic Hall, Cottingham Event The Shires + support Raintown, Dexeter

Tues November 15th 2016 - Belfast, The Limelight (17, Ormeau Avenue, Belfast, BT2 8HD)
Weds Nov 16th 2016 - Dublin, The Academy (57 Middle Abbey Street, Dublin, 1, IE)
Fri Nov 18th 2016 - Oxford, O2 Academy (Cowley Road, Oxford, OX4 1UE)
Sun Nov 20th 2016 - Basingstoke, The Anvil (£29.50, £27 (incl £2 fee) Event
Mon Nov 21st 2016 - Southampton, O2 Guildhall (Civic Centre, Southampton, SO14 7LP)
Weds Nov 23rd 2016 - Northampton, Royal and Derngate (19-21 Guildhall Road, Northampton, NN1 1DP)
Thurs Nov 24th 2016 - Cardiff, St. David’s Hall (The Hayes, Cardiff, CF10 1AH)
Fri Nov 25rd 2016 - Bedford, Corn Exchange (St. Paul's Square, Bedford, MK40 1SL)
Sun Nov 27th 2016 - Cambridge, Corn Exchange (Wheeler Street, Cambridge, CB2 3QB)
Mov Nov 28th 2016 - Bristol, Colston Hall (Colston Street, Bristol, BS1 5AR)
Tues Nov 29th 2016 - Brighton, Dome (29 New Road, Brighton, BN1 1UG)
Fri December 2nd 2016 - Llandudno, Venue Cymru (The Promenade, Llandudno, LL30 1BB)
Sat Dec 3rd 2016 - Birmingham, Institute (78 Digbeth High Street, Birmingham, B5 6DY)
Sun Dec 4th 2016 - Manchester, Bridgewater Hall (Lower Mosley Street, Manchester, M2 3WS)
Mon Dec 5th 2016 - Gateshead, The Sage One Event
Weds Dec 7th 2016 - Glasgow, O2 ABC (300 Sauchiehall Street, Glasgow, G2 3JA)
Thurs Dec 8th 2016 - York, Barbican (Paragon Centre, York, YO10 4NT)
Fri Dec 9th 2016: Liverpool, O2 Academy (11-13 Hotham Street, Liverpool, L3 5UF)
Sun Dec 11th 2016, London, Shepherds Bush Empire (Shepherds Bush Green, London, W12 8TT)

For more information:
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