EMMA
WHITE CALLS OUT THE MUSIC INDUSTRY STRUGGLE IN NEW VIDEO FOR “TEN YEAR TOWN”
"Emma
White’s pop-savvy vocals and sugary groove ooze unabashed hope and undeniable
promise." - BMI
 |
| Photo by Cameron Powell. |
Rising "country music obsession" (Buzzfeed) Emma White released the highly anticipated
video for critically acclaimed single “Ten Year Town” today, giving fans a
first look yesterday exclusively with iconic outlet Billboard. The video, which
“highlights White’s reflective lyrics alongside delicate strums of an acoustic
guitar and light percussion,” (Billboard) was
directed by Jay Curtis Miller, produced by FlyHi Films and is available now on
all video streaming platforms.
Published July 3, 2019 Watch the video for “Ten Year Town” here:
Published July 3, 2019 Watch the video for “Ten Year Town” here:
(24
May 2019)
Emma White - Ten Year Town (Single; Whitehouse Records)
Emma White - Ten Year Town (Single; Whitehouse Records)
Time:
3:58
"This song felt special from the day we wrote it, but so
honest and unapologetically so. I never imagined it would be embraced in this
way,” she told Billboard. “I was afraid I said
too much, but it taught me that the truth will always resonate with
people."
Telling a story about the struggle of making it as a female artist in the industry, “Ten Year Town” serves as a voice for other aspiring artists looking for their big break. The release of the track in May coincided with the launch of White’s Whitehouse Records, a co-venture with friend and fellow businesswoman Jennifer Coyle. “Ten Year Town” marked the label’s first official release.
"I’ve never fully understood the need to physically alter my appearance to be an artist. If I could wear the same black on black outfit every day, I would. To me, there’s always been a disconnect with needing to change my appearance in order to communicate my message musically,” she explained to Billboard. “This video is meant to capture that process -- finding yourself through losing yourself, and in the end, staying true to yourself. I’m actually learning to have a lot fun trying on different looks and experimenting with makeup in a lighthearted way. The difference is that those decisions are my own and not decisions made for me.”
Described as an “acoustic ballad [that] hits home [and pulls] at the heartstrings of anyone who’s moved to middle Tennessee with songs in their head and stars in their eyes” (Rolling Stone), “Ten Year Town” has already resonated with critics and listeners alike. In addition to featuring her strong vocals, White also displays her talent with both co-writing (Brinley Addington, Neil Medley) and co-producing (Brad Hill) credits on the song.
About Emma White:
With three million independent streams and a recent spot on Rolling Stone’s “10 New Country Artists You Need to Know” list, Emma White is on the fast-track to major success. She’s garnered recognition as a "2018 Country Music Obsession" (Buzzfeed) after her single “I Thought You Were the One” was featured on Spotify’s Wild Country playlist and became an iTunes "Hot Track" for eight consecutive months. Most recently, she signed a deal with WME for exclusive booking representation. Already dubbed the “indie Taylor Swift” (Atwood Magazine), with additional praise from BMI as an artist whose “pop savvy vocal[s] and sugary groove ooze unabashed hope & undeniable promise,” Emma White is undeniably making a name for herself in the music industry.
For more information on Emma White, visit EmmaWhiteMusic.com. Follow her on Facebook, Twitter, Instagram and YouTube.
Telling a story about the struggle of making it as a female artist in the industry, “Ten Year Town” serves as a voice for other aspiring artists looking for their big break. The release of the track in May coincided with the launch of White’s Whitehouse Records, a co-venture with friend and fellow businesswoman Jennifer Coyle. “Ten Year Town” marked the label’s first official release.
"I’ve never fully understood the need to physically alter my appearance to be an artist. If I could wear the same black on black outfit every day, I would. To me, there’s always been a disconnect with needing to change my appearance in order to communicate my message musically,” she explained to Billboard. “This video is meant to capture that process -- finding yourself through losing yourself, and in the end, staying true to yourself. I’m actually learning to have a lot fun trying on different looks and experimenting with makeup in a lighthearted way. The difference is that those decisions are my own and not decisions made for me.”
Described as an “acoustic ballad [that] hits home [and pulls] at the heartstrings of anyone who’s moved to middle Tennessee with songs in their head and stars in their eyes” (Rolling Stone), “Ten Year Town” has already resonated with critics and listeners alike. In addition to featuring her strong vocals, White also displays her talent with both co-writing (Brinley Addington, Neil Medley) and co-producing (Brad Hill) credits on the song.
About Emma White:
With three million independent streams and a recent spot on Rolling Stone’s “10 New Country Artists You Need to Know” list, Emma White is on the fast-track to major success. She’s garnered recognition as a "2018 Country Music Obsession" (Buzzfeed) after her single “I Thought You Were the One” was featured on Spotify’s Wild Country playlist and became an iTunes "Hot Track" for eight consecutive months. Most recently, she signed a deal with WME for exclusive booking representation. Already dubbed the “indie Taylor Swift” (Atwood Magazine), with additional praise from BMI as an artist whose “pop savvy vocal[s] and sugary groove ooze unabashed hope & undeniable promise,” Emma White is undeniably making a name for herself in the music industry.
For more information on Emma White, visit EmmaWhiteMusic.com. Follow her on Facebook, Twitter, Instagram and YouTube.
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